Rufus by Amazon

Rufus by Amazon is a generative AI-powered shopping assistant designed for customers who want to make more informed purchase decisions. It is trained on Amazon’s product catalog and information from across the web to answer customer questions, make recommendations, and facilitate product discovery. Rufus is available in the Amazon Shopping app and on desktop, allowing customers to shop alongside an expert that knows Amazon’s selection inside and out.
Rufus works by using natural language processing to understand customer queries and provide relevant answers and recommendations. It can help customers find products based on specific use cases, such as searching for golf equipment or indoor gardening supplies. Rufus can also provide detailed information about individual products, including customer reviews and community Q&A. Additionally, it can facilitate product comparisons, allowing customers to make more confident purchase decisions.
Rufus is particularly useful for customers who value convenience and want to make informed purchase decisions quickly. It is also helpful for customers who are looking for gift ideas or want to discover new products. With Rufus, customers can shop with confidence, knowing that they have access to a wealth of information and expert recommendations.