Daisy by O2

Daisy by O2 is an AI-powered tool designed to keep customers safe from scammers and fraudsters. It is part of Virgin Media O2's efforts to fight against scams, providing guidance and advice to customers on how to stay safe online. Daisy is specifically aimed at protecting those who are most vulnerable to scams, such as the elderly, by occupying fraudsters with human-like conversations, thereby preventing them from targeting real people.

Daisy works by engaging scammers in conversation, keeping them busy and preventing them from contacting potential victims. This innovative approach is part of a broader strategy by Virgin Media O2 to combat fraud, which includes educating customers on how to recognize and report scams, and collaborating with law enforcement to take action against fraudsters. Key capabilities of Daisy include its ability to mimic human-like conversations, making it difficult for scammers to distinguish it from a real person, and its capacity to handle multiple conversations simultaneously, maximizing its impact in preventing scams.

Those who get the most value from Daisy by O2 are individuals who are frequently targeted by scammers, such as the elderly, and those who are not tech-savvy. These groups benefit from the additional layer of protection provided by Daisy, as well as from the educational resources and support offered by Virgin Media O2 to help them stay safe online. By leveraging Daisy and other anti-scam initiatives, these individuals can significantly reduce their risk of falling victim to fraud, thereby protecting their personal and financial information.