📂 Assistants Personnels 👁 1.8k views 🕐 June 8, 2026

Cala

Cala, formerly known as Mercer, is an all-in-one platform for product design.

Cala, formerly known as Mercer, is an all-in-one platform for product design from concept to production, catering to independent designers, small fashion houses, and established fashion brands. It unifies development, production, and logistics into a single platform, allowing users to design and collaborate with unprecedented ease, whether starting from inspiration photos, hand sketches, CADs, tech packs, or using AI to get started. Cala's platform enables users to centralize their design process, create, upload, store, manage, and update creative assets, and maintain brand consistency by training AI models on reference imagery. Fashion professionals, including designers, product developers, and production managers, can benefit significantly from Cala, as it streamlines their workflow, enhances collaboration, and accelerates product development. By using Cala, fashion professionals can shave weeks off their timeline, making it an essential tool for those looking to improve their design and production processes.

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Features
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Train Custom Fine-Tuned AI Models
allows users to train AI models specific to their brand, enabling consistent design output.
⟐
Manage All Collection Assets
provides a centralized location for managing all collection assets, making it easier to keep projects on track.
⬡
Assign Tasks to Team Members
enables users to assign tasks to team members from within collections, streamlining communication and collaboration.
◎
Ideate Faster Using AI Designer Tool
helps users generate design ideas quickly using AI-powered tools, accelerating the design process.
Verdict
Best forTeams doing Assistants Personnels work who need consistent output without a steep learning curve.
Skip ifYou only need this once or twice; the subscription cost won't pay off for occasional use.
✓Streamlines communication and collaboration among team members and with production partners.
✓Accelerates product development by providing AI-powered design tools and automating tasks.
✓Enables users to maintain brand consistency by training AI models on reference imagery.
✕May require significant time and effort to train AI models and set up the platform.
✕Limited information available on pricing and tiered plans, which may make it difficult for users to determine the best plan for their needs.
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Frequently Asked Questions
Cala is an all-in-one platform for product design from concept to production, formerly known as Mercer. It caters to independent designers, small fashion houses, and established fashion brands, helping them unify development, production, and logistics into a single platform.
Cala's AI Designer Tool uses a mixture of Flux and Stable Diffusion models to generate design ideas and accelerate the design process. Users can train custom fine-tuned AI models specific to their brand, enabling consistent design output.
Yes, Cala offers access to its global manufacturing network as part of its Enterprise solutions, which include production management, logistics handling, and more.
Cala enables users to assign tasks to team members, comment and collaborate directly on designs, and export collection details to print-ready files, making it easier to share designs with manufacturers and production partners.
Cala streamlines communication and collaboration, accelerates product development, and enables users to maintain brand consistency, making it an essential tool for fashion professionals looking to improve their design and production processes.
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