Adobe Project Concept

Adobe Project Concept is a new AI-powered tool designed for creatives, covering the early stages of the creative journey, including ideation, moodboarding, and concepting. It is intended for individuals who want to explore ideas freely without constraints, including designers, art directors, and marketers. With Project Concept, users can conduct intense phases of exploration with state-of-the-art generative AI capabilities and collaborative tools. The tool is still in the initial stages of testing and will be released in private beta to gather feedback from a small group of creatives. Project Concept empowers creators to explore and brainstorm ideas by bringing together their inspiration with their own work and brand assets, allowing them to source, organize, ideate, edit, and showcase concepts in one tool. This enables users to easily try out a variety of ideas and get to the best ones. By leveraging Adobe's Firefly generative AI models, Project Concept helps users rapidly explore potential artistic directions, mix images together, transform regions of an asset, and remix styles, backgrounds, and other ingredient assets.